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The prudsys personalization summit on June 26-27, 2018 at the nhow Hotel Berlin provides a platform for approximately 200 retailers and industry experts to give practical presentations and exchange information about the latest developments for a successful personalization strategy. Numerous well-known retail companies will present their best practical examples of personalized customer approaches, highlighting the potential of artificial intelligence (AI) in the age of digital transformation. The focus here is firmly on the customer and customer needs, whether online, on the go or in retail stores. The “Personalization Award” will be given to a company selected by the expert panel to recognize an outstanding project implemented in the field of personalization. Some of the winners in recent years include 1-2-3.tv, bonprix, KLiNGEL Group and Thalia.

In addition to a complete conference program for a successful personalized customer approach both in e-commerce and at point-of-sale, participants can look forward to a panel discussion, in-depth workshops and an interactive showroom featuring examples of practical applications. The focus once again this year will be also on the best solutions of the preceding “DATA MINING CUP 2018”. Every year, hundreds of student teams take part in the challenge of solving a problem in the field of intelligent data analysis.

The prudsys personalization summit at a glance:

• When: Tuesday and Wednesday, June 26-27, 2018
• Where: nhow Berlin

More information and video review can be found at summit.prudsys.de.

Über die prudsys AG

prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.

Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.

prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.

Firmenkontakt und Herausgeber der Meldung:

prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Telefon: 0371 2 70 93-0
Telefax: 0371 2 70 93-90
http://www.prudsys.de

Ansprechpartner:
Denise Seifert
Marketing / PR
Telefon: +49 (371) 27093-0
E-Mail: seifert@prudsys.de
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