German Brand Award 2018 for LED Linear

The radiance of the LED Linear brand convinced the jury at this year’s award ceremony. The long-term brand strategy has helped the company to be maximally differentiable in the market. Because the core of the brand contains a lot of power, to appear extraordinary and exciting

With the strong holding company Fagerhult, synergies have been created on a variety of levels, thus created a perfect interplay between generating cross-company projects with guaranteed success factors. With an export share of more than 80%, the attraction of the brand within the Fagerhult Group is an important component in the project and partner choice.

In terms of global orientation, it is crucial for LED Linear to make the core of the brand interesting to the local project partner and always perceptible. One example of the synergetic projects within the Fagerhult Group is the integrated cooperation in equipping the showrooms of Jaguar Landrover. LED Linear and the sister company LTS are listed in the official equipment catalog. Thus, the outfitters and architects worldwide have a clear guideline for ordering the lighting packages.

A partnership on "Swedish" links LED Linear with the designers of Ateljé Lyktan. For Scandinavia an exclusive distribution of the product line "LYRA ECLIPSE" is planned.

German Brand Award 2018: the participants
More than 1,250 submissions have been competed this year at the German Brand Award. 51% of them in the area of "Industry Excellence in Branding" and 49% in the area of "Excellence in Brand Strategy, Management and Creation".

Initiator: the German Design Council

The German Design Council is an independent and internationally active institution that supports companies in efficiently communicating design expertise and also seeks to strengthen the broader general public’s understanding of design. Its activities focus on the areas of brand and design assessment and strategic design consulting as well as design research and knowledge transfer. Originally established as a foundation in 1953 by a decree of the German Federal Parliament, the German Design Council advocates good design through its competitions, exhibitions, conferences, seminars and publications. Currently, over 300 German and international companies employing more than three million workers are sponsors and members of the German Design Council.

Managing body: the German Brand Institute

The aim of the German Brand Institute is to enhance the crucial role that branding plays in the success of businesses on a national and international level. With the German Brand Award, the foundation honours outstanding brand management with a unique distinction.