Schaeffler again receives recognition for its brand communication

Urbanization is one of the world-changing mega trends in Schaeffler’s view and therefore a focus topic in the company’s corporate communications as well. Two marketing films with an urban background released by the technology group and produced by Stereoscreen based in Duisburg have now won recognition.

“Why we race” was set in the first ever auto race held in New York City, the Formula E round in 2017. In impressive pictures, the video tells the story of why Schaeffler competes in the electric racing series and in the hearts of global cities. “Why we race” was recognized with the “Gold” award in the “Transport and Eco-mobility” category at the Green Awards film festival in Deauville. The second award-winning marketing film is “Trailblazers” that was selected as the winner in the German Brand Award competition for outstanding brand communication. This marks the fourth accolade for the video that shows how a Schaeffler Bio-Hybrid conquers urban traffic areas. Among other recognition, “Trailblazers” had won a silver medal in the 2017 Corporate Media Award competition in in Cannes.

The technology magazine “tomorrow” – equally valued by journalists and Schaeffler’s industry contacts – that will be focused on “urbanization” in the next issue to be published in mid-July – won another award as well. The expert panel of the 24th Communicator Award competition selected the magazine produced in collaboration with the Hamburg-based communications agency Speedpool for several “Awards of Distinction.” In addition to the overall impression rendered in the field of “corporate communications,” the design of the cover and the content pages as well as the treatment of the topics in the articles received particular praise. Presented with “Gold,” the online-version of Schaeffler’s technology magazine (www.schaeffler-tomorrow.com) was among the grand winners of the 28th international Astrid Awards.

Jörg Walz, Vice President Sponsoring & Head of Corporate Communications Future Trends, was pleased about the accolades: “These awards confirm that in our corporate communications we not only address the key topics at the right time. Thanks to professional, informative, modern and attractive presentation we also reach a broad readership among our target groups.”

Thorsten Möllmann, Senior Vice President Global Communications & Branding, said: “Technologies are becoming more and more complex and the speed of transformation keeps increasing – that makes it all the more important for us as a communications department of a globally successful automotive and industrial supplier to treat content in a way that can be perceived and understood by a wide range of recipients. The fact that now we have been recognized more or less simultaneously with four media awards in Germany, France and the United States, and what’s more, for productions in the diverse formats of digital, print and video shows that we are successfully executing our communication strategy across countries and markets.”