“Communication in China is chiefly digital. As the dialog with our customers is very important to us, we’ve relaunched our digital communication channels to this end,” says Christian Schwarzmann, managing director of KHS Greater China. With immediate effect customers can quickly and comfortably retrieve market-specific information on KHS’ portfolio of products and services on a local website which is available in English and Chinese.
The website focuses on products and services for water bottling plants, breweries and the producers of sensitive beverages in particular. It also makes reference to various regional services, such as local production or the bottle laboratory. In addition customers are given direct contact options and various means of interaction.
Various channels networked
At the same time KHS offers its customers further ways of accessing information and connecting with the company through the YouKu (the Chinese version of YouTube) and WeChat social media channels. As additional points of contact these strengthen KHS’ presence on the various digital platforms.
WeChat is a multifunctional app which in China is also extensively used by businesses. KHS Greater China is professionally represented on this app and through it can now enter into direct dialog with all prospective customers. The foundations for successful communication have thus been laid and can now grow together with the demands of the market.
“With the help of these new platforms we can go to where our Chinese customers are and talk to them about our systems and services. In doing so we’re sending a clear signal promoting the KHS brand and underlining the significance of China with its heavily contested market,” states Schwarzmann.
The platforms can also be easily accessed through special QR codes (see image).
Contact
Christian Schwarzmann, managing director, KHS Greater China
Email: christian.schwarzmann@khs.com
KHS is one of the leading manufacturers of filling and packaging systems for the beverage, food and non-food industries. The KHS Group includes the following companies: KHS GmbH, KHS Corpoplast GmbH, NMP Systems GmbH and numerous subsidiaries outside Germany. KHS GmbH manufactures modern filling and packaging systems for the high-capacity range at its headquarters in Dortmund, Germany, and at its factories in Bad Kreuznach, Kleve and Worms. The KHS Group’s PET expertise is pooled at KHS Corpoplast GmbH in Hamburg, Germany, where innovative PET packaging and coating systems are developed and produced. NMP Systems GmbH, a wholly-owned subsidiary of KHS GmbH based in Kleve in Germany, designs and markets new, resource-saving packaging systems for PET bottles.
In 2017 KHS and its 5,070 employees achieved a turnover of around €1.14 billion within the Salzgitter consolidation. The companies in the KHS Group are 100% subsidiaries of the MDAX-listed Salzgitter AG corporation.
KHS GmbH
Juchostr. 20
44143 Dortmund
Telefon: +49 (231) 569-0
Telefax: +49 (231) 569-1541
http://www.khs.com
Presse- und Öffentlichkeitsarbeit
Telefon: +49 (251) 62556121
Fax: +49 (251) 62556119
E-Mail: wopen@sputnik-agentur.de
