The prudsys RDE records click and purchase patterns in the online shop and newsletter. Historical transaction data is added to current behavioral data to recommend every customer products of maximum personal relevance. The product recommendations exactly match the customer’s current interests. The recommendations calculated by the prudsys RDE are automatically incorporated into the newsletters and printed catalogs throughout the process.
The print product is a 16-page self-mailer catalog, printed in more than 100000 versions featuring almost 5000 different products. By using individualized print mailing, SSI Schäfer Shop achieved the following results compared to standard print mailing:
- Reduced manual effort for product selection and layout thanks to process automation
- Up to 8 % increase in sales thanks to individualized product recommendations in the 16-page self-mailer catalog
- 4 % rise in the number of buyers
- Up to 15 % increase in orders in the top customer segment
SSI Schäfer Shop GmbH has been using the prudsys RDE since mid 2017. SmartCom GmbH & Co. KG is a project partner and was responsible for process implementation. More information about the joint project with Schäfer Shop can be found at https://prudsys.de/…
prudsys AG is the leading provider of agile AI technologies for omnichannel retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) automates personalization and pricing processes across the entire value chain. This allows retailers to offer customers a seamless shopping experience of the utmost personal relevance at every sales channel while simultaneously maximizing customer loyalty and earnings.
prudsys AG has been on the market since 1998. As a pioneer in the fields of real-time personalization and automated pricing, the Chemnitz-based company has been actively working to shape the development of omnichannel business from the start. prudsys AG customers include companies such as Conrad, COOP, Douglas, OBI, Thalia and Würth.
prudsys AG is considered a best-of-breed provider. Its in-house research department works tirelessly to further develop intelligent algorithms and test innovative methods for omnichannel business. The company is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions.
prudsys AG has hosted the DATA MINING CUP since 2000. Every year, over one hundred universities and thousands of students take part in the internationally renowned competition for intelligent data analytics and forecasting. prudsys AG has thus been successfully bridging the gap between theory and practice.
prudsys AG is part of the GK Software Group, one of the world’s leading providers of complete store solutions.
prudsys AG
Zwickauer Straße 16
09112 Chemnitz
Telefon: 0371 2 70 93-0
Telefax: 0371 2 70 93-90
http://www.prudsys.de
Marketing / PR
Telefon: +49 (371) 27093-0
E-Mail: seifert@prudsys.de
