The global automotive industry is facing disruptive changes due to new technologies including electrification and autonomy, digitization and e-commerce, as well as new mobility concepts such as car-sharing. These megatrends have a direct impact on traditional dealer networks and location planning, including the optimization of market coverage and dealer customer travel time.
For effective dealer network planning, the new market environment requires an omni-channel planning approach that includes online and offline customer touchpoints and diversified retail formats. To help customers, IHS Markit works with global OEMs and their dealer networks to advise on their location planning and to provide guidance on future business decisions.
IHS Markit recently worked with a major global OEM and applied this proprietary methodology to determine the most optimal dealership locations. As part of the project, IHS Markit used its automotive dealer network planning capabilities which provided the OEM with comprehensive recommendations based on a proprietary methodology built from various IHS Markit assets. The research leveraged geo-localized online affinity, retail centrality and consumer styles data.
“Sincere congratulations to the IHS Markit team on winning this award. The award stands for their dedication to innovate and create forward-looking data-based models which predict the interaction between customers and retailers along a digitized customer journey, thereby allowing the planning of new retail formats,” said Ray Roberts-York, managing director of MB-International. “The automotive industry faces disruptive changes due to new technologies and IHS Markit offers future-oriented solutions with MBI data to accompany this development.”
Tanja Linken, Dealer Network Development Global Practice Leader at IHS Markit, accepted the award on behalf of the IHS Markit team. “This project provided us the opportunity to work with our OEM client to clarify their business strategy for a period of time to come,” Linken said. “Working with our state-of-the-art tools and analytics capabilities, we were able to deliver unique value by integrating forecasts and future market trends.”
Criteria for the award included an understanding of how MB-International data contributed to the conception and development of the innovation, its unique value proposition and the relationship between its global usability and benefits to the new market. In addition, it evaluated the sustainability and potential global impact of the innovation as an inspiration for future innovations and innovators.
About IHS Markit:
IHS Markit (Nasdaq: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80 percent of the Fortune Global 500 and the world’s leading financial institutions. Headquartered in London, IHS Markit is committed to sustainable, profitable growth.
MBI offers a wide range of data products for business-critical geospatial analysis. MBI’s products include Population, Households, Age Bands, Unemployment, Consumer Styles as well as Purchasing Power, Retail Turnover and Consumer Spending on most geographical levels. They also produce and license vector postcode boundaries (ZIP), administrative boundaries and small areas maps for most countries Worldwide.
MBI is a manufacturer and reseller of their own map, socio-demographics and boundary data that strives to provide businesses who want to make better informed investment with market data.
MBI is committed to supporting their customers to achieve an effective set-up and continuous handling of their geodata. Specialized in providing tailor-made data products according to each customer’s individual requirements.
MBI’s data is used globally by GIS engineers, Marketing executives, OEMs and controllers‘ for sales targeting, expansion planning and site location analysis in a wide range of Geomarketing and Business Intelligence applications.
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