5 Ways To Think Up A Great Domain Name That’s Still Available

It’s just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? My own company name, Named At Last, falls into this category.

2. Look for puns. Make a list of relevant keywords, say each out loud and play around with the sounds. Puns are much less likely than other kinds of names to have been registered because their component parts are not actual words. For instance, the name Sitesfaction, for a web design company, was a finalist in our first naming contest – and an available domain at that time despite tens of thousands of web design firms in the English-speaking world.

3. Think slang. Let your imagination and memory fly around for pleasing-to-the-ear expressions.

4. Go symbolic. Suppose you’re an expert on the horror genre and want to start a paid online community for horror fans. You must not use the word "horror". Dracula and Frankenstein stand also for horror.

5. Vary real words. "Google’s name is a play on the word googol, which refers to the number 1 followed by one hundred zeroes," says the Press Center of the world’s most successful search engine. "The word was coined by the nine-year-old nephew of mathematician Edward Kasner," it continues – providing another hint for creative naming: consult a kid.

Happy Naming!

Hans-Peter Oswald

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