Diversification through standardisation
15 years ago, the printing company took its business online to sell printed products, such as flyers and posters in selected sizes, on the Internet. Today, the online printer carries more than 3,000 products which customers can order in millions of configurations. Over the past two years, the product assortment has as much as doubled. Many Onlineprinters customers are seeking to reduce their impact on the environment and therefore turn to sustainable products. As a result, they order shorter print runs which have the added advantage that the printed material is more up to date. Moreover, the demand for environmentally friendly papers and products has increased.
Sustainable products
Since 2018, the product range has been expanded especially in the promotional items and textiles category. "We understand and respect our customers‘ request to add more sustainable products to our portfolio. The trend towards recyclability as well as environmentally and socially acceptable standards also affects the promotional items department," says Christian Würst, Head of Marketing at Onlineprinters. From placemats made of recycled paper to organic cotton garments – we are continually expanding our product range by sustainable alternatives. Moreover, vegan stickers are among the latest eco-friendly product additions. Customers can further order balloons made of natural latex in the online shop.
Budget meets premium
A sustainable business model and smart production processes enable Onlineprinters to produce printed products at affordable prices. The low-priced "budget catalogues" are new in the online shop. Available in A4 and A5, the adhesive-bound catalogues are great for manuals, handbooks and other reference documents. The product range in the segment of premium promotional items was complemented by exclusive luggage from the premium brands travelite and Titan. They are perfect as high-end promotional Christmas gifts for customers with a discriminating taste.
The Onlineprinters Group is one of the leading online print shops in Europe. Employing a staff of more than 1,500, Onlineprinters produced 3.2 billion+ printed advertising products last year. The company sells more than 3,000 print products, including business cards, letterheads, flyers, catalogues, brochures, large-format advertising systems and more, to 1,000,000 customers in 30 European countries. Web shops available in 11 different languages allow customers to conveniently order printed products on the internet 24/7. Internationally, the online print provider is known under the brand name of Onlineprinters; in Germany it operates as diedruckerei.de. UK market leader Solopress and LaserTryk, the Scandinavian number one, are members of the Onlineprinters Group.
Onlineprinters GmbH
Dr.-Mack-Straße 83
90762 Fürth
Telefon: +49 (9161) 6209807
Telefax: +49 (9161) 6209807
http://www.onlineprinters.de
Leitung Presse & Öffentlichkeitsarbeit
Telefon: +49 (9161) 89891147
E-Mail: p.piecha@onlineprinters.com
