Schrader appoints new Head of Sales for EMEA

“I am thrilled to welcome Alexander to the team. His vast experience in sales, both in OE and Aftermarket industry, combined with knowledge of the automotive industry, will ensure tighter coordination of our sales operations to better serve our customer needs and achieve growth targets in the EMEA region.” says Kelly Sadler, General Manager, Global Aftermarket Business.

Mr. Baumann has over 23 years of experience in sales, 19 of which he has spent working in various leadership roles in the automotive aftermarket. He has held positions of increasing responsibility in product management, marketing and sales. Alexander has played a key role in building up the cabin filter segment at MANN FILTER and led the transition of the Aftermarket from Behr Thermot-tronik to MAHLE. At MS Motorservice (Rheinmetall Automotive) he has increased business in existing and new channels and won the 2016 Intrapreneur Award for new business perspectives of the Rheinmetall board which was realized in a startup for micro e-mobility. Prior to joining Sensata, Alexander held the General Manager position for MotoRad Europe, establishing the brand’s presence in the region.

“I am truly excited to join the aftermarket team in this time of growth and work with this outstanding group of people. I look forward to leveraging my past experience to drive successful sales campaigns for Schrader.” – says, Alexander Baumann, Head of Sales, Aftermarket EMEA.