Virgin Pulse launches coronavirus (COVID-19) content, habits and challenges for members; unveils public-facing global hub with access to wellbeing programs and resources

“The mental, physical and financial toll COVID-19 is taking on employers, employees, families and the world at large cannot be understated,” said Dave Osborne, CEO of Virgin Pulse. “Virgin Pulse, together with our partners, recognize that we must bring our collective resources to bear to help as many people as we can, as quickly as we can, and at the most critical time of their adjustment to this new world. With millions of people around the world using our platform on a daily basis, we have a significant opportunity, and responsibility, really, to ensure we are making it as easy and seamless as possible to access the information, programs and resources they need to manage through this crisis. We have the platform, tools, partnerships, analytics, global reach and most importantly, the daily engagement across our users, to drive behavior-change at scale when it matters most.”

Virgin Pulse In-App Guide (for Virgin Pulse users)

Given the urgency for employers and health plans to educate, communicate with and engage their employees and members during this time, Virgin Pulse has launched in-app tools and a resource guide specifically focused on helping members maintain their wellbeing during the COVID-19 outbreak. Featuring a calendar of weekly challenges, practical, clinically-reviewed content and daily cards with information about coronavirus symptoms and facts, coupled with safety and prevention tips including healthy habit recommendations and social distancing guidance, these resources are aimed at actively engaging members to do their part to “flatten the curve” and prevent the spread of this disease.

To help members address related concerns of social isolation, depression and anxiety, and physical activity limitations as they adapt to new routines during COVID-19, Virgin Pulse has introduced new challenges and content dedicated to working from home, staying connected with family, friends and coworkers; and self-care and physical activity to foster wellbeing and connection. In conjunction with these tools and activities, clients can activate exclusive partner content from Aaptiv, Enrich, meQuilibrium, Monj, Whil and Zipongo, free of charge, through May 31, 2020.

• Mental Health, Stress and Resiliency Education and Tools
  • MeQuilibrium – Access to COVID-19 Resilience Site, updated daily
  • Whil – Access to Whil’s full content library
• Financial Education and Tools
  • Enrich – Access to targeted content relevant for COVID-19
• Nutrition and Healthy Eating:
  • Monj – Access to Full Monj digital culinary experience, including live streaming workshops
  • Zipongo – Access to full Zipongo Foodsmart platform to support Health (Grocery, Meal Kit and Prepared Meal Delivery for sheltering-in-place; Immune Boosting and Glucose Control recipes), Sanity (Meal recommendations based on food in the kitchen, family meal planning), Caregiving (Family Accounts to support kids and distant parents) and Financial Stability (food delivery discounts, budget-friendly food buying guidance)
• Exercise and Physical Fitness:
  • Aaptiv – Access to 30 of Aaptiv’s best meditation, sleep, and at-home workout classes available to listen as podcasts. New classes added weekly.

Promoting these offerings through the Virgin Pulse platform allows millions of members to engage immediately, and daily, with targeted programs to help them manage their wellbeing in critical areas at this challenging time. In addition to these partner solutions, eligible clients who utilize Virgin Pulse’s coaching services will have free access to the COVID-19 Next-Steps Consult through May 31, 2020.

Public COVID-19 Homebase Hub (Available to All)
In tandem with the COVID-19 in-app experience and member guide, Virgin Pulse has launched a global, public-facing coronavirus homebase hub to support family, friends and all individuals in building healthy routines and personal wellbeing as they adjust to a new normal.

This multilingual resource includes actionable information, tools and guidance for improving total wellbeing – mental, physical, social, financial and professional – during COVID-19. Individuals can access a coronavirus wellbeing guide (with information and links to relevant resources, tools and information), as well as featured partner resources and programs, including meQuilibrium, Enrich and Aaptiv, and curated content to build and sustain healthy routines across five critical wellbeing pillars: Reducing Stress, Staying Active, Being Productive, Eating Healthy and Sleeping Well. Each area includes related webinars, blog posts, and links to external resources and online resources for family support and self-care.

Additional resources:
Coronavirus Awareness Toolkit for Employers
Coronavirus Awareness Toolkit for Health Plans
Work-From-Home Playbook
COVID-19 Mental Wellbeing Toolkit