From „Zero to Digitalization“ in less than a week [with 3DAG’s SmartPack™ Digital Security Label Solution]

3DAG announces SmartPack™ – digital holographic tamper-proof security labels with smart, serialized QR codes to provide an easy-to-implement, customizable, and comprehensive product digitalization solution. The serialized QR code is the gateway to mobile authentication, fraud detection, track and  trace, and business intelligence. Setup is easy and can be done in a few days.

The global COVID-19 pandemic forces us to change our way of living, working and shopping. As businesses adapt to this new reality many companies are rethinking their current partnerships, supply and distribution chain, and consumer engagement strategies. Companies are looking for innovative, quick, and cost-effective solutions to create confidence in their products and services, especially as the surge of activity from fraudsters and counterfeiters taking advantage of the massive growth in non-conventional channels.

Clever brand protection combined with new digitalization technologies open new possibilities and opportunities and are highly effective to address the above mentioned challenges.

3DAG partnered up Scantrust SA, Switzerland to offer SmartPack™ – a connected digital platform that enables active brand protection, supply chain awareness and consumer engagement as well as physical brand & product protection.

Oliver Kay, Director of Sales & Business Development of 3DAG, says: “We want to empower all brands, small or large, to easily implement unit-level brand protection and product digitalization. Through our partnership with Scantrust, we are able to provide a quick, but comprehensive digitalization solution. You can benefit from features such as product authentication, grey market monitoring, product recall functionality, sales channel activation, intelligent end-user engagement features (i.e. warranty registration, product returns, product recalls, user instructions, promotions, cross selling, etc.) while at the same time getting invaluable business intelligence with up-to-date scan and demographics data – all with a few easy steps and in a few days.” 

Customers can choose from 3DAG’s pre-designed secure holographic stock layouts (3DAG Etimogram™). Each layout was created through many years of experience in high-security holography by creative minds and with the knowledge of the customers’ needs. The 3DAG Etimogram™ label can even be customized with a brand logo and/or a short text.

3DAG has also implemented a simple, but secure order and onboarding process to set up the specific digital content for the SmartPack™ labels on the platform. Each order from the 3DAG website will be personally verified by 3DAG’s customer support team. This way, only legitimate companies and authorized persons can order the SmartPack™ Digital Security Labels.

The 3DAG serialized SmartPack™ digital security labels can be ordered on the new online store starting from only CHF 500.00 for 1’000 labels.

Martina Müller, CEO of 3DAG, says: “Digitalization doesn’t have to be complicated or difficult to implement. Nor does it have to be expensive. We created the SmartPack™ Digital Security Label Solution together with our partner Scantrust. You can now be up and running with unit-level product digitalization and take advantage of all the benefits in less than a week and for a fraction of what a solution of this kind usually costs."

Nathan Anderson, CEO of Scantrust, says: “Our product digitalization platform and analytics dashboard is already being used by global Fortune 500 clients in several major markets. Through our partnership with 3DAG we are now able to empower smaller companies to take advantage of those same functionalities including Active Brand Protection with the SmartPack™ Digital Security Label Solution from 3DAG.”

3D AG is an independent, family owned business located in Baar, Switzerland. For over 30 years, the company produces banknote security features and specializes in the field of micro and nanotechnology. One of their core competences is custom-made high-security holography with the goal to combat counterfeiting and to protect the intellectual property of their customers around the world. For more information, please visit www.3dag.ch

Scantrust is a connected goods platform company with headquarters in the Innovation Park at the EPFL University in Lausanne, Switzerland. By securely binding physical goods with online identities, Scantrust enables active brand protection, supply chain awareness, and direct consumer engagement benefits. Scantrust solutions help maintain brand integrity, deliver valuable consumer insights, and unlock growth potential in the goods that companies sell. For more information, please visit www.scantrust.com