German Brand Award for the bluechemGROUP

As one of the most important German brand and business awards, the German Brand Award has been a well-known award far beyond Germany’s borders for many years. The independence and brand characteristics › brand profile, differentiation from the competition › target group relevance, homogeneity of the brand result, design quality of the brand appearance › degree of innovation, sustainability, continuity, future viability, growth and economic success of all nominated companies/brands were assessed. In addition to brands such as Braun, Siemens, Hazet, FC Bayern Muenchen, Kettler and Frankfurt Airport, the bluechemGROUP was awarded with the first place ("Winner”) in the Excellent Brands in Chemical Industry category.

“The German Brand Award is a very special honor for the entire bluechemGROUP team. For more than half a year, the marketing activities of the company were carefully examined and assessed by an extraordinarily professional jury from business, finance and marketing based on various criteria.”, said Wilhelm Wust, Marketing Manager of the bluechemGROUP. He continues: “We have made a huge step forward in our brand work in the past 3 years. With the redesign of the corporate design of our umbrella and main brands, we have laid the foundation for this valuable award." The development of the new style guide for the bluechemGROUP and its international brands began in 2018. Wilhelm Wust adds: “We ourselves have laid the foundation for success – nevertheless, we would like to express our special thanks for the trust and passion of our partners and customers all over the world, without which the success of our brands, such as PRO-TEC, bluechem or AUTOPROFI would not have been possible."

The award is another milestone in the brand work of the bluechemGROUP. There are already many new and existing projects that will be tracked and implemented with high pressure. Always with the aim of further developing and adapting the products and brands at the highest level to the requirements of the markets. This ensures the future of high-quality products for the maintenance, cleaning and care of vehicles as well as the further brand sharpening of bluechemGROUP.