The Spanish FA wants to bring one of the world’s best national football teams closer to millions of Chinese football fans and thus is launching its official account on Weibo, China’s most popular social network, on November 2.
This marks another important step in the internationalization strategy of the Royal Spanish Football Federation (RFEF), which considers the Asian market as a key one. China is home to more than 300 million football fans, almost half of whom (114 million) are passionate about Spanish football. From November onwards, the Spanish team will be in good company with other top national teams such as the English, German, Brazilian and French teams, which already have millions of followers on their Weibo profiles.
In its efforts to increase the market presence and visibility of the Spanish National Football Team on Chinese territory, the RFEF is collaborating with the global sports business agency SPORTFIVE. From its office in Shanghai, and with the objective set on the UEFA Euro 2021, SPORTFIVE will support the FA in its market entry. This will entail establishing its presence on Weibo as well as the commercialisation of assets and sponsorship rights related to the Spanish National Football Team.
"We are proud to welcome the Royal Spanish Football Federation to embrace the Greater China market. Football is a sport that ignites the passion of millions of fans across the world while creating memories of a lifetime. The Spanish National Football Team is a leading pioneer in world football. With this cooperation, we hope to support RFEF in engaging with local football fans in China market, while bringing more opportunities for brands with global aspirations."
ABOUT RFEF
The Royal Spanish Football Federation (RFEF) is the institution that manages soccer in Spain. It includes the national soccer teams, indoor soccer teams and beach soccer teams, both male and female. It organizes its own competitions such as the Copa del Rey and the Copa de la Reina, the Spanish Super Cup for men and women, as well as women’s and indoor soccer competitions, among others. Also, the Spanish FA contains all coaches, referees, as well as other sports governing bodies.
SPORTFIVE utilizes the unique emotional power of sports to create and enable pioneering partnerships in sports. By delivering responsible commercialization, full-service-solutions and long-term value for all stakeholders in sports, SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans by leveraging a global network paired with decades of experience and innovative spirit. As market leader and with customer centricity and vast data intelligence at its core, SPORTFIVE often leads the sports business into the future through its innovative digital solutions and thereby always aims to be the most progressive and respected partner in sports. SPORTFIVE operates as an international sports business and marketing agency with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in football, golf, esports, motorsport, handball, tennis, American football and many more. For more information please visit SPORTFIVE’s [url=https://sportfive.us15.list-manage.com/track/click?u=a6cc5d314f0f390c75088ac80&id=9576b10d27&e=bcaf66b553]website[/url], [url=https://sportfive.us15.list-manage.com/track/click?u=a6cc5d314f0f390c75088ac80&id=00244fbbd6&e=bcaf66b553]content hub[/url] and [url=https://sportfive.us15.list-manage.com/track/click?u=a6cc5d314f0f390c75088ac80&id=e134e3c9e7&e=bcaf66b553]social profiles[/url].
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