Heidelberg aims to strengthen its competitive position in the growth market of China – production joint venture agreed with Masterwork

"The manufacturing joint venture with Masterwork is a further milestone in the successful cooperation between the two companies and opens up additional opportunities for Heidelberg in China," said Rainer Hundsdörfer, CEO of Heidelberg. "With a sales volume of around 300 million Euro, China is Heidelberg’s most important single market in the graphic arts industry. We have increasingly strengthened our leading market position by expanding our range of products at our production site near Shanghai. The increasing purchase of locally manufactured parts will significantly increase our competitiveness in this growth market.    

Under the terms of the cooperation agreement, the joint venture will take over some of the machine parts previously manufactured by Heidelberg. The main customers are Heidelberg Graphics Equipment (Shanghai) Co., Ltd., as the local Group company in China, and Masterwork and its affiliated companies. Production is scheduled to start at Masterwork’s new and innovative site in Tianjin at the beginning of 2021.

“The joint venture between MK and Heidelberg is a very important step in the strategic development of both sides. Our common goal is to provide high-quality, cost-effective and intelligent products for the market to better meet and service customer needs,” says Masterwork President Li Li. “Through this cooperation, the joint venture will introduce the most advanced management, production and manufacturing technologies, all of which are based on Industry 4.0. In addition, various processing centers
representing the world’s most advanced level will also be put into use in the joint venture to ensure the best performance and maintain the same high-quality standards as Heidelberg. We firmly believe that the joint venture will live up to the expectations, especially the quality requirements. Finally, we are very happy with this cooperation. By learning from Heidelberg, Masterwork will surely upgrade to a new and higher level of manufacturing and production skills worldwide.”

A total of around 900 Heidelberg employees work in China, around 450 of them in sales and service. This puts Heidelberg in a good position to take advantage of growth opportunities in China and Asia in the future and to further develop and secure these markets for Heidelberg. Two branches in Beijing and Hong Kong and three offices in Guangzhou, Shanghai and Shenzhen ensure comprehensive customer support on site. Together with Masterwork, China’s largest manufacturer of die cutters and hot foil embossing presses and a long-standing sales partner, Heidelberg also aims to significantly expand its market position in the growing packaging printing sector.

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Important note:

This press release contains forward-looking statements based on assumptions and estimations by the Management Board of Heidelberger Druckmaschinen Aktiengesellschaft. Even though the Management Board is of the opinion that those assumptions and estimations are realistic, the actual future development and results may deviate substantially from these forward-looking statements due to various factors, such as changes in the macro-economic situation, in the exchange rates, in the interest rates, and in the print media industry. Heidelberger Druckmaschinen Aktiengesellschaft gives no warranty and does not assume liability for any damages in case the future development and the projected results do not correspond with the forward-looking statements contained in this press release.