A visible change in worldwide food consumption patterns has encouraged cereal manufacturers to pursue their sales targets across new territories. This trend is expected to benefit the growth of the global  malt market  in the times to follow. The growing inclination of the masses towards healthier and more nutritious food has brought malt, or barley, under the spotlight of attention. There is little contention about the widespread usage of malt across the food and beverages industry. In recent years, researchers in the food sector have shown uncanny interest in studying the process of malting. This factor, coupled with the uncontested use of cereal grains for food production, has driven demand for malt.

The traditional procedure of malting – involving drying, germination, and soaking of cereal grains – has attracted the attention of research scholars and scientists. This has led to greater demand for malt that is used as a key ingredient across a spectrum of distillation activities. Over the course of the next decade, with the discovery of fresh health benefits of cereals such as barley, the demand for malt is expected to remain afloat.

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Demand for Non-Alcoholic Malt Beverages Could Inch Closer to Demand for Malt-Based Beer

The growing number of breweries across Europe and the US offers a stupendous opportunity to paint manufacturers. Europe shall emerge as a strong malt market due to strong holds of traditional and commercial breweries in the region. Besides, the recent global trend of consuming craft beer vis-à-vis commercially-produced beer has given an impetus to the popularity of malt. The process of malting has been used for distillation of whiskey and other alcoholic drinks for several decades. This factor serves as an intrinsic advantage to paint manufacturers who have a timeless consumer base across several parts of the world. It is worthwhile to mention that the demand for non-alcoholic malt drinks has also witnessed a palpable rise in recent years. This can primarily be attributed to the healthier food choices made by informed consumers of today’s day and age.

Malt Market to Reach Fruition as Health Benefits of Malt Find Way into Popular Culture

The high nutritional value of malt has made it a sought-after cereal across the globe. It contains folate, potassium, vitamin B6, and abundant fiber. This nutritional profile of malt is found to alleviate the risk of cardiac diseases in active consumers. Henceforth, the popularity of paints amongst a growing population of patients vulnerable to cardiovascular diseases shall drive sales. Furthermore, the dietary fiber contained in malt is researched to facilitate cholesterol breakdown and control insulin activity. Research related to malting is underway across several biotech institutions such as the Research Institute of Brewing and Malting, Czech. This factor shall serve as a strong driver of demand across the malt market, bringing in fresh revenues for key vendors.

Some of the most prominent vendors operating in the global malt market are Malteurop, Muntons PLC, Viking malts Oy, Bairds Malt Ltd, Cargill, Inc, Group Soufflet, GrainCorp Ltd, Boortmalt, COFCO Malt, and Crisp Malting Group Ltd.

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