"We are delighted to be able to realize Hyundai’s brand presence at CES 2022 in Las Vegas, following our successful collaboration at the IAA 2021 in Munich. Together with our project partner, the content producer The Mill, we were able to design a truly impressive trade show booth for Hyundai," said Uniplan CEO Europe Rüdiger Maeßen.
On six product platforms, Hyundai presents various objects of its robot portfolio and introduces its futuristic vision of an interplay between man and machine, reality and Metaverse. At the same time, the company is bridging the gap between mobility and robotics in this way.
"When developing the booth concept, it was essential to us to offer visitors an experience that takes away their reservations about robotics and instead arouses curiosity and demonstrates the advantages and diverse applications of such technologies. This is all about connectivity between humans and robots and also a bit about the new future topic of Metaverse," explains Fabian Rothe, Creative Director at Uniplan.
This target is reflected in the booth design and the trade show appearance as a whole: while the exterior cladding of the booth is mirrored and thus appears relatively restrained, the interior LED lighting, which radiates outward through the various entrances, attracts visitors to the interior of the booth.
In addition to the individual product platforms, an LED-lit action area in the centre of the booth provides sufficient space for regular demonstrations of the individual robots – including the well-known model “Spot” – and their functions.
Another highlight is a five-meter-high, fully-projectable LED room that offers visitors an extraordinary experience: together with its partner, The Mill, Uniplan has created an immersive experience that simulates entering the Metaverse and includes interaction with personalized and independently acting avatars.
This booth concept creates a holistic and fascinating experience that visitors of CES 2022 can look forward to and that will be remembered for a long time.
Uniplan. A brand experience agency.
Uniplan was founded in Cologne in 1960 by Hans Brühe, father of the current CEO and owner Christian Zimmermann. Since then, we have reinvented ourselves again and again, and with a sense for future trends and developments, we have combined our artisanal origins with creative imagination. As a holistic brand experience agency, Uniplan combines all disciplines related to brand experiences and staging – from strategic communication to creation and realization. We accompany our clients from the initial idea to the final touch: 500 Uniplan employees at nine locations in Asia and Europe bring visionary ideas to life with high feasibility standards – all for that one moment that makes the brand experience unique.
Uniplan GmbH & Co. KG
Schanzenstraße 39 a/b
51063 Köln
Telefon: +49 (221) 84569-0
Telefax: +49 (221) 84569-200
http://www.uniplan.com
