Furthermore, the rising application in food and beverages sector will drive the market during the forecast period. Potato protein is increasingly used in infant formula, dairy products, food supplements and others. This factor, aided by the rising food demand in China, India, and Brazil will bolster growth opportunities for the market.
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“In the coming years, the potato protein market will gain impetus from the rising demand in developed regions. The rising demand for healthier meat alternatives and inclination towards plant-based protein will increase potato protein sales in regions such as North America, Europe and Latin America,” said a lead analyst at FMI
In the coming years, the potato proteins market is forecast to witness growth opportunities in Asia Pacific as well. The rising awareness about protein supplements, followed by their increasing demand will support the market growth in Asia Pacific.
It includes in-depth insights into the potato protein market. Some of these are:
- The estimated value of the market was at US$ 84.6 Mn in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
- Regionally, North America emerged as a key market for potato protein.
- Europe and Latin America will report steady rise as key markets for potato protein.
- Among potato protein types, concentrates will witness high demand through the forecast period.
- Key players are likely to focus on introducing new products to stay relevant in the market.
Increasing Application in Food and Beverages Sector to Boost Growth
Potato protein is widely used in infant formulas, food supplements and dairy products. Therefore, the increasing consumption of dietary protein will bode well for the market. Furthermore, the market is expected to gain from the expansion of the food industry. Because countries such as China, India, and Brazil exhibit high food demand, they are identified as some of the most lucrative markets for potato protein. In addition to this, the rising health consciousness among consumers will enable growth in the market
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Competitive Landscape
Some of the leading players operating in the potato protein market are (Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, Südstärke, AKV Langholt, PPZ Niechlow and others.
As a result of increasing competition, potato protein manufacturers are focusing on expanding their product portfolio and improving sourcing processes. Their expansion strategies are further aided by agreements between them and local players across emerging market. These companies are particularly focusing on catering to changing consumer preference across various applications.
In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.
Market Segmentation
By Type
- Isolates
- Concentrates
By Application
- Food & Beverages
- Meat
- Dairy
- Confectionery
- Processed Foods
- Beverages
- Sports Nutrition
- Feed
Region
- North America
- Latin America
- Europe
- APEJ
- Japan
- Oceania
- Middle East & Africa
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FREQUENTLY ASKED QUESTIONS ABOUT POTATO PROTEIN MARKET
What drives the potato protein market?
The increasing use of potato protein in food supplements, dairy products and infant formula will boost the potato protein market.
Which factors put potato protein market at risk?
Lack of awareness among consumers may hamper the market growth to an extent.
Which region will lead the global sales of potato protein?
North America and Europe are expected to offer lucrative sales opportunities to the potato protein market.
Which product] segment offers most lucrative growth opportunities in potato protein market?
In terms of type, concentrates will hold higher share in the market. Rising awareness about health benefits offered by concentrates will enable growth in the segment.
Which segment based on application segment will record the highest growth?
Food and beverages industry is expected to exhibit high demand for potato protein. The rising use of potato protein in ready-to-drink beverages, milk protein isolates and concentrates, dry mix beverages, frozen foods, non-dairy vegan foods and fermented foods will enable growth in the market
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