ysura and Ashfield Engage announce partnership to transform HCP and pharma interactions through a superior customer experience

The proprietary, cloud-based Customer Interaction Platform built by ysura will help Ashfield Engage more precisely reach audience segments and provide richer and more personalised HCP conversations. This will better allow Ashfield Engage to help their clients engage successfully with HCPs blend of sales, account management and medical science liaison teams across digital, virtual and in-person channels.

Philip Debbas, CEO at ysura said: "We’re really pleased to be partnering with Ashfield Engage to deliver an omnichannel solution which will bring HCPs the information they need, when they want it and in the way they would like to receive it.

“We developed a platform which houses all information in one place, captures data at multiple points along the HCP journey, and gives the opportunity to select preferences for the most relevant channels. The ysura platform enables a personalised experience which allows HCPs to devote more of their time to what really matters – delivering patient care.

“ysura continually advances its platform based on technology trends and market needs, and we look forward to a long-standing partnership with Ashfield Engage supporting local market projects as well as pan-European programmes.”

Benjamin Rapp, President for Europe at Ashfield Engage said: “It was incredibly important for us to partner with a like-minded organization which shared our values, operated in an agile way and has truly built a platform around customer needs. We were impressed by ysura’s ethos of ‘design to delight’ ensuring that the user experience is always intuitive, helpful and ultimately one that drives meaningful engagement and relationship building.

“In today’s world, there are so many ways to communicate that HCPs are becoming overwhelmed with information. Working with ysura, we will seamlessly integrate our channels to make it easier for HCPs to engage with pharma on their terms, whether that’s through personal channels or on-demand content.”

The Customer Engagement Platform powered by ysura will be rolled out at Ashfield Engage across Europe in early 2022. By managing all HCP interactions effectively and compliantly though one platform across Europe, Ashfield Engage will gain deeper, more holistic customer insights and form better connections on behalf of their clients.

About ysura GmbH

ysura is a pharma-specific SaaS innovator committed to providing intuitive, fast and flexible commercial strategies and products that merge in-person and remote interactions while paving the way for effective engagement throughout the HCP journey. ysura is an agile partner driving success for organisations across the board — niche businesses, medium companies, and large global enterprises. Its cloud-based solutions fulfil compliance and regulatory requirements with flexible processes that meet both global demands and local needs.

Founded in 2012, ysura has grown its presence across multiple territories and has an established reputation in the industry for developing a CRM platform and interaction solutions that address gaps in the market and the evolving digital landscape.

For more information, visit www.ysura.com

About Ashfield Engage

Ashfield Engage, part of UDG Healthcare, is an expert, global partner in customer strategy and execution. Ashfield Engage helps clients to connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them. As experts in strategic engagement, Ashfield Engage creates personalised, impactful experiences for all healthcare audiences, across all channels. Every programme is underpinned by human connections, omnichannel engagement and adaptive analytics.

Ashfield Engage has over 20 years’ experience with a team of over 5,000 employees, delivering services in more than 50 countries. Offering services across Medical Affairs, Commercial, Patient Solutions and Event Experiences, Ashfield Engage helps its clients to engage with their stakeholders across the whole commercialisation journey. Under the Ashfield umbrella, Ashfield Engage sits alongside Ashfield Advisory and Ashfield Health.

For more information, visit www.ashfieldengage.com

For further information, images and interview opportunities with ysura – please contact Mannu Brieskorn, marketing@ysura.com | +49 (0) 160 4389041

For further information, images and interview opportunities with Ashfield Engage please contact Kristy Harmer at ramarketing kristy.harmer@ramarketingpr.com | +44 (0)7969849 129