Entering the German Market with Revolutionary Approach

Based on an empiric test, the company that is planning to do business in Germany is examined for strengths and weaknesses. Through an anonymous but thorough and agile interview eight topics are reviewed and compared to the BDG databases.

German-Market-Readiness-Index

Through this first interview, we are able to define the best path forward in front of initiating the actual sales process. Hereby we ensure that the measures later taken are 100% well-prepared and suitable to the requirements of the German industry field that the client wishes to do business in. BDG has long-standing expertise in conducting these analysis, more information and background on our methods can be found here: https://www.businessdevelopmentgermany.com/about-us/methods/german-market-readiness-index-gmri/

Doing business in Germany with thorough methods

The first step is already achieved when BDG experts have analyzed how to design the sales approach for a company in Germany. Based on 300+ projects, we are able to score and compare approaches and to design bespoke and unique approaches for doing business in Germany.

After having formulated a suitable set of sales tools, calibrated the compelling and impactful sales arguments, BDG moves on to testing the market. Even though our methods are scientifically supported, we are still very keen to remain entrepreneurial and direct in our approach. Subsequently, an earliest attempt is being done with canvassing a smaller amount of suitable German companies, mostly in several target groups.

Within just a few days, first results will be visible. The daily sales reporting is overseen by BDG sales managers who, if necessary, make adjustments to the sales process. If the expectations are met, BDG sets up the individual sales KPIs that will become the backbone of the later fortnightly reportings.

Sales scaling with success

The sales scaling is the essence of doing business in Germany. By now all relevant parameters are know to the project team within the BDG organization and the sales campaign can be rolled out. In many cases we are able to reach out to 200 German companies per year, usually big and well-known OEMs, tier1 and tier2 or so-called hidden champions that Germany has so many of.

BDG goes to Hannover Trade Fair

Meet BDG Seniors on the Hannover Trade Fair to hear more about how we do business in Germany. We will be present with our senior team all days from the 30^th of May till the 2^nd of June and look forward to many good talks with existing and new international clients interested in our vast sales and business development resources for the German market.

About bdg Consulting GmbH (BDG)

BDG is headquartered in Cologne and has partner-offices in Berlin, Hamburg, Frankfurt and Munich. With a seasoned team of skilled partners, we have today more than 40 people in our team. As one of the few sales and business consultancy companies in Germany, we are ISO9001:2015 certified and have developed several methods for a successful market entry into Germany. We are signatory of the UN Global compact and support the 10 principles for growth, transparency and sustainability.