YES! Hotels Group has been making waves in Greece’s hospitality scene for years with its dedication to boundary-pushing art and design. This reputation was cemented with the group’s debut property Semiramis, a playful retro-pop-infused property envisioned by Karim Rashid, which was followed by the NEW Hotel, a gesamtkunstwerk by the Campana brothers, and Periscope, a bold foray with contemporary Greek art at its heart. Come early summer 2022, YES! Hotels will move beyond its Athenian home to unveil its newest property, and its first on an island: Noūs Santorini, nestled in the region of Messaria.
One of the island’s largest retreats, Noūs Santorini will provide ample public and private spaces, while blending Santorini’s history with contemporary flair. Lush gardens will give way to nested bungalows that simultaneously mimic the slope of the landscape and reflect the staggered structures that abound in traditional Cycladic architecture. Raw natural materials like willow and volcanic stone—to be used in everything from window shutters to claustra to lighting fixtures—will further mirror the surrounding environment. The hotel will also feature three food and beverage options, with a focus on local, organic cuisine and wines. At the Noūs Santorini Spa and the nearby organic vitamin bar, the guiding principles of Ef Zin (the Greek principle of well-being) will establish an ethos of holistic self-care.
As with all YES! Hotels Group properties, art will also play a key role, both visibly and behind-the-scenes. A number of young Greek contemporary artists will create site-specific works for the property, while the landscaping will take inspiration from ancient wall paintings in the nearby village of Akrotiri. The prehistoric frescoes depict rivers and subtropical landscapes; at Noūs Santorini, such scenes will be brought to life in an array of xeric grasses, a Nerium grove, an herb garden, and more.
Design Hotels™ represents and markets a curated selection of over 300 independent hotels in more than 60 countries across the globe. More than a collection of hotels, the company is a collection of stories. Each property reflects the ideas of a visionary hotelier, an "Original", someone with a passion for genuine hospitality, cultural authenticity, thought-provoking design and architecture. Each "Original" stands for the individual, aesthetic and service-driven experience that his or her hotel provides.
In 2017, Design Hotels™ launched Further, a traveling laboratory for experiential hospitality that transforms hotels across the globe into temporal hubs of thematic exploration. The mission behind Further aligns with the values of the future-facing Promad, a new generation of traveler embracing progressive travel and global nomadism. First identified by Design Hotels™ in collaboration with leading futures consultancy The Future Laboratory, the purpose-driven, self-actualizing Promadic movement is set to shape the future of hospitality.
Founded by Claus Sendlinger in 1993, Design Hotels™ offers its members insightful travel industry knowledge, from market trend consultancy to international sales representation. The company has its headquarters in Berlin and branches in London, Los Angeles, New York and Singapore. In 2019, Design Hotels™ joined forces with Marriott Bonvoy, enabling its member hotels to have both a greater and more selective reach while offering its Community the benefit of the industry’s leading loyalty program.
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