BTC Europe and Sudarshan Chemical Industries sign agreement on distribution of pigments in Europe

• BTC Europe and Sudarshan Chemical Industries sign agreement on distribution of pigments in Europe
• BASF’s European distribution organization and one of the biggest global manufacturers of pigments join forces to expand offerings of organic, inorganic and effect pigments in Europe

BTC Europe, BASF’S European distribution organization, and Sudarshan Chemical Industries, a manufacturer of high-quality pigments based in Pune, India, have signed an agreement on the distribution of organic and inorganic pigments as well as effect pigments in Europe. Both companies seek to leverage their expertise and industrial know-how to offer customers access to a wide portfolio of high-quality pigments for various industries.

“We are pleased to have found such a strong partner in Sudarshan who will be able to supply us with high performance pigments that cover the full color circle”, said Jose Corral Montilla, Managing Director of BTC Europe. “Our customers will benefit from access to a broad range of high-quality pigments for different applications and industries. Moreover, the collaboration between our two companies will enable us to extend our third-party product portfolio and thereby strengthen our competitive advantage in the pigments market.”

“By combining the advantages of our solutions with BTC Europe’s strong position in the chemical distribution market in Europe, we can together seize new market potentials for high-quality pigments,” said Milan Krumbe, General Manager Sudarshan Europe. “I am very much looking forward to our cooperation and to opening up new channels for our products that serve a wide range of industries and applications.

About BTC Europe GmbH

BTC Europe GmbH is part of the BASF Group and is BASF’s European distribution organization for specialty chemicals. The company’s strengths lie in its knowledge of the industry, based on many years of experience, and its proximity to customers.

With a very strong local presence in Europe, BTC Europe GmbH supplies small and medium-sized customers from a wide variety of industries with about 6,000 products. BTC Europe GmbH is headquartered in Monheim am Rhein, Germany.

Further information on BTC Europe GmbH is available at www.btc-europe.com

About Sudarshan Chemical Industries

Sudarshan Chemical Industries is a global color and effect pigment manufacturer, with experience of over 70 years supplying pigments and solvent dyes for coatings, plastics, printing and digital printing, personal care and special applications.

With a headquarter in Pune (India), Sudarshan is committed to sustainable development and environmental, social and governance (ESG) performance, by creating environmentally sound products and technologies.

Further information on Sudarshan Chemical Industries is available at http://www.sudarshan.com