Audi’s Treasury department won over the 16-member jury this year with an innovative e-payments project that expanded the company’s business model. The treasury team initiated and managed the "audiPay" project. Together with the payment service provider VW Payment, an app was developed with the aim of establishing a global and product-independent payment and billing platform for digital services and products for the automotive group. In the process, the treasury department had to fulfill a large number of complex financial, tax, legal and country-specific requirements. Using "audiPay," customers can add "Functions on Demand" after purchasing a car and pay for and activate them via the app in just a few minutes. This new offering marks the first time that the Volkswagen Group has entered into a direct B2C customer relationship – a particular challenge for the treasury and the financial systems in place to date. The laudatory speech was given by jury member and last year’s winner Dr. Birka Benecke, Senior Vice President Corporate Treasury at BASF. The award was presented by Markus Dentz, Editor-in-Chief of "DerTreasurer" and "FINANCE" magazine, and Markus Rupprecht, CEO of Traxpay. The award ceremony took place as part of the "Structured FINANCE", which this year was implemented for the first time in a hybrid format (2G+ model) with around 2,000 registered participants – on site in Stuttgart and in the home office or in the office in front of the screens. The organizer of the finance congress is "FINANCE", the sister magazine of "DerTreasurer". In addition to Audi, this year’s shortlist included the commercial vehicle manufacturer Traton, the sporting goods manufacturer Adidas, the technology group Siemens and the automotive supplier Mann + Hummel.
About Structured Finance
The congress fair for corporate finance is the leading event for modern corporate finance. Corona still plays a role in our daily lives, but many companies have recovered from the pandemic shock or are well on their way. That’s why this year’s "Structured FINANCE" is themed "Re-Start 2021" and it takes place hybrid.
Traxpay is a fast-growing Supply Chain Finance platform that operates globally from Europe with a multi-bank approach. With the mission to become the "Platform of Choice" for buyers, suppliers and banks, Traxpay enables companies to manage their working capital in a simple, secure and sustainable way using all standard Supply Chain Finance tools.
Established financial institutions such as Deutsche Bank, Nord/LB, LBBW or KfW IPEX-Bank trust Traxpay’s financing solution and maintain strategic partnerships with the company. Through a new Sustainable Supply Chain Finance program, platform users can financially incentivize the sustainability of their supply chains.
Traxpay GmbH
Schleusenstraße 17
60327 Frankfurt am Main
Telefon: +49 (69) 597 721 535
http://www.traxpay.com
Head of Marketing and Communications
Telefon: 069 597 72 15 34
E-Mail: birgit.hass@traxpay.com
