Deutsche Telekom names Peter Schmidt Group as design agency

The Peter Schmidt Group is adding a prestigious name to its client roster: Deutsche Telekom has selected the agency to lead its branding and design efforts moving forward. “Deutsche Telekom is regarded as the world’s most valuable telecommunications brand. To Mehr

Trend paper “Brands on shelf: how to win in 2025” provides guidance for food and beverage brands

To succeed in the supermarket, food and beverage brands must follow three simple principles: they need to be distinct, clear, and concise. However, when a brand becomes successful, it is quickly copied, diminishing the advantage of uniqueness. The consequence: “Brands Mehr

Peter Schmidt Group to host second AI webinar at the PAGE Academy

EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG – designers and companies still lack the right overview of which laws and regulations can be violated if they use the output of generative AI. To provide them with Mehr

iF DESIGN Ranking: Peter Schmidt Group is in the Top 10 of global branding agencies

Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the most venerable and internationally recognized awards. Moreover, the competition also Mehr

Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON

Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable energy is one of the main challenges society faces in Mehr